This personalized DM was designed to introduce a new continuous feed inkjet printer to small and mid-sized direct mail houses transitioning from traditional to digital printing possibilities.

More than just a product introduction this creative delivers a solution, a vision and the answers these company will need to move future-forward while increasing customer share and their bottom line.

The DM was also designed to be easily converted to a stand alone brochure for sales and trade show marketing. This marketing campaign also included emails, an invitation to GraphExpo and a LP.

Patient Discharge Kit and Instructional Video. To view the video, click here.

The design of the kit was very well thought out and functional. It needed to be compact, informational, easy-to-understand and friendly—non-threatening for patients. 

I created bright cheerful illustrations that could be used to tell the story of a patient's journey from hospital to home. This Illustration style was eventually used to represent the brand and used in all patient marketing.

Designed into the discharge kit I created a booklet which included:
• Information on What is a DVT?
• A Step-by-step guide to self-injection
• Treatment record/log
• Frequently asked questions and glossary
• A note section for personal recording or questions that might arise during treatment
• A separate removable compact step-by-step instruction guide
• Window cling medication reminder

Patient Pathways 2.0 was a virtual tool leveraging video, animation and interactive functionality - all hosted in an online environment that provided patients and HCPs education and safety information. 

It included both medical and surgical pathways where patients and caregivers would be taken through a guided tour of the continuum of care — covering pre, during and post hospitalization topics. 

Throughout the experience, patients and caregivers were offered educational tools to inform them about a potential hospital stay and the associated risk of DVT blood clots. There was also a "My Cart" section where patients could save, download, print or email information. 

 To view a demo of the site, click here.

I am grateful to have been able to help the WCSPCA find loving homes for so many pets. Each year so many pets are discarded and in danger of  being euthanized. I've worked on many events with my SPCA partner, Linda Torelli, to make sure this happens as little as possible and with outstanding results. Below are just a few:

• Adopt-a-thon - 74 lives saved in 3 days, which surpassed our event goal and set a new weekend adoption record.

• Walk for Paws - Surpassed prior year's attendance and fundraising results.

• The Dating Game was the first of its kind! Its mission was to help harder to place animals through one on one meets with potential families to let their charm shine.

Nothing is more rewarding than helping an animal in need. If you're looking for a family pet, please consider adoption. You and your new pet will be furrrever greatful.

This project "My CML Circle" was the launch of a new customer communication stream for patients newly diagnosed with Ph+ CML. It included an informational Welcome Kit, Magazine Ads and internal brand guidelines.

Note: The project was originally a new business pitch which the agency won and then used the pitch material as their new marketing campaign.

This direct response website was designed to quickly engage the customer and sell product for a celebrity endorsed fitness DVD program. I used little bits of benefit-oriented information to inform and help customers identify with product and create a demand for self improvement.

Other components to this project were an email and order form LP. 

This campaign, directed toward IT managers, used a dramatic comic-book style to highlight the very real problem and cost of running outdated servers. The campaign added a no-cost server assessment to boost response rates.

This campaign consisted of 4 emails and multiple strategically placed online banner ads. The first 3 emails contained more information leading to a forth email working similar to a billboard. The billboard style email was designed to get the attention of non-email-responders quickly in an overcrowded B2B email marketing arena.

Magazine Ad concepts designed for Exide Technologies to appear in a Men's magazine.

The marketing needed to convey long life dependability. These ads were designed to grab attention and give the client a range of thinking from funny to a more direct approach.

My relationship with Lovenox and Sanofi Aventis was an amazing journey. I created and worked with my team on a multi-layered 6 year campaign directed towards patients and health care providers. The first objective was to gain trust and awareness while educating both patients, HCPs. Once we had their attention, with overwhelming response rates, we needed to build a communication stream that educated, informed and assured patients of how blood clots could effect their everyday condition, potential hospital stay and journey home to recovery. We also needed educate/inform HCPs why Lovenox over traditional treatment was the better option for patient care. This was all achieved with a compassionate voice and welcoming illustrative style.

Included in the campaign: 
- DM to patient and HCPs
- patient educational materials
- patient newsletters
- patient educational videos
- Hospital Get Well Network Videos
- Hospital Get Well Network Educational TV material
- HCP educational materials and guidelines
- HCP patient materials to educate patients and ensure compliance

This was a new business pitch for a new piece of business from an existing client's sub brand. 

It was designed to provide one-on-one on-line support for patients with genetic health conditions. Once a patient is diagnosed the HCP would supply the patient with a starter kit to help better understand condition. The starter kit would have a web-key included to assist patient with immediate assess to web-site. Once registered on site patients or caregiver would be provided with a tour from your personal care coordinator and access to information on individual patient condition.

The agency I was working for at the time won the business.

Sanofi Aventis / LOVENOX was a client of mine for over 6 years.

This is a video I created of LOVENOX patients telling their personal stories. Finding these patients was not easy. Along with my account team, we spent many hours and days going through a nationwide data base of patients to find the right people that were willing to tell their personal journey. They also had to feel comfortable in front of a camera. 

Watch the video here.

In today's fast paced texting world and use of internet acronyms I thought it appropriate to announce the launch of Ricoh's BIS (Business Information Service) source in the quickest way possible. 

There is nothing better than humor in advertising, lol, to engage a B2B customer. For this campaign I combined engaging visuals and Ricoh related acronyms to deliver a solution and relaunch Ricoh's BIS source services. The campaign was directed towards Atlanta Businesses overwhelmed with paperwork, processing and workflow. Acronyms such as DPA (Document Processing Aggravation), DMO (Document Management Overload) and DWO (Document Workflow Overload) were used to connect the campaign message. On the LP I continued the acronym theme with ETO (End The Overload) and made a positive impact on my client's results.

The concept behind this DM Services Launch is Symbiotic Relationships. Since this creative speaks directly to scientist and lab managers I thought it only appropriate to speak their language. In biology, symbiosis is the interaction between two different organism living in close physical association, typically to the advantage of both. This too applies to the relationship between Agilent's Resource Management Services and a busy results driven laboratory. The DM goes on to explain how Agilent is the smarter choice in partners and the perfect resource to manage, maintain and restock all lab resources. The DM also had an incentive to schedule a meeting for more information.

This DR campaign was designed to sell product. The message is that faster analysis could be achieved by using supplies design by the instrument manufacturer. It also highlighted that a more efficient laboratory would gain time and allow for more analysis work resulting in a better bottom line.

We also offered a free Environmental Methods Analysis Poster and Lab Method cards to increase response.

This is an Agilent Technologies reference guide. It was designed to be an annual single reference source and guide for multiple bioreagent solutions.

As creative lead on this account I was not only responsible for creative strategy but very strict brand guideline adherence.

This was designed as a simple hospital TV communication stream directly to the patient during a hospital stay. It allow the hospital to provide information to the patients about their condition, what to expect moving forward, provide video information, allowed the patient to ask questions and order medication before being discharged.

I partnered with the corporate brand stewards and the client’s general agency in the UK to re-launch the company’s brand. The re-launch included acquisition repositioning in more than 2,000 retail outlets and a highly sophisticated data-driven customer relationship program.

This piece targeted customers with a highly personalized quarterly statement using 120 separate modules and 16,000 possible customized combinations. The personalized communications approach was hugely successful. It reinforced customer relationships with Cellnet and convinced them to sign up for additional products and services. In less than 18 months, Cellnet rose from the number 4 cellular provider in the UK to number 2.

In the early days of cellphone marketing I created this campaign for Nextel Communications. It was the launch of their international cell phone service.

Needing to break through the clutter I used humor to stand out from the competition. Since this service was for worldwide service I took advantage of worldwide destinations and sporting events to showcase the product in a very unusual way. The concept conveyed the message that the cell signal was strong and dependable.